Based on literature review, the paper studies the opportunities and challenges faced by the sports industry undergoing high-quality development in the open economy model. It is found that the more open service industry, regional economic integration, "One Belt And One Road" initiative and the internet revolution bring different opportunities for the development of sports industry in the era of open economy. Meanwhile, with the deepening of openness, the sports industry in China is facing challenges such as unreasonable industrial structure which is incompatible with the high-quality development of the open economy, the low added value of sports industry products, insufficient development momentum, and internationalization of sports industry limited by international trade war. According to the current situation of development, this paper proposes to establish a free, competitive and orderly market system, take advantage of "One Belt And One Road" to help regional cooperation of sports industry, give full play to the role of the government, and lead the opening of sports industry to the outside world. |