With the steady improvement of economy in Suzhou and people's need for a better life changing from material to spiritual, people are willing to spend more time on sports activities. Driven by this demand, Suzhou, with high-speed development of social sports organizations, has become the No. 1 city in the province and ranked among the top ten in China. With the increasing number of social sports organizations in Suzhou, it is worthwhile to explore if the credibility assessment indicators of the social sports organizations, such as quality, status, and public recognition, meet the need of the people. Based on a literature review, this paper summarized the status quo of the development of the social sports organization credibility in Suzhou, analyzed the predicament of promoting social sports organization credibility, and concluded that there exist the following problems in developing the social sports organization credibility: little awareness of internal construction, imbalance in the number of professionals and members, lack of service awareness in undertaking projects, being reluctant to accept supervision and evaluation. Therefore, it is proposed that the internal construction and function orientation of the organizations should be improved, the supply of professional talents and the expansion of organization members should be optimized, the service awareness and concept should be enhanced, the supervision and evaluation should be emphasized, and the mutual trust among the government, the organization and the citizens should be established. |