“VR+体育”的应用、机遇、困境与对策

Application, Opportunity, Dilemma and Strategies of "VR+Sports"

DOI：10.12064/ssr.20200503

英文关键词:VR technology sports app development strategy sports industry high quality development

基金项目:国家社会科学基金重大项目（19ZDA355）。

作者	单位
张骥傲	上海体育学院, 上海运动与健康产业协同创新中心，上海 200438 。
黄海燕	上海体育学院, 上海运动与健康产业协同创新中心，上海 200438 。

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中文摘要:

运用文献资料法和逻辑分析法，从VR技术概念出发，介绍了该技术的原理和特点，归纳总结了“VR+体育”的应用，在此基础上分析了我国“VR+体育”面临的发展机遇与困境，并围绕发展困境，提出我国“VR+体育”发展的4项对策：实现自主创新，突破技术困境；结合应用特点，突破安全性能困境；迎合产业需求，突破内容困境；优化推广形式，突破认知困境。

英文摘要:

Based on the method of literature review and logical analysis, this paper, starting from the concept of VR technology, introduces the principle and characteristics of the technology, then summarizes the application of "VR+sports", and on this basis, analyzes the development opportunities and difficulties faced by "VR+sports" in China, and finally puts forward four strategies for the development of "VR+sports" in China: to realize independent innovation so as to break through the technical dilemma; to combine with the app characteristics so as to break through the dilemma of safety performance; to meet the needs of the industry so as to break through the content dilemma; and to optimize the promotion forms so as to break through the cognitive dilemma.

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