基于网络舆情视角的体育消费热点量化及应用机制

Research on Quantification and Application Mechanism of Sports Consumption Hotspots: A Perspective of Online Public Opinion

DOI：10.12064/ssr.20210412

中文关键词:网络舆情体育消费热点组合评价趋势预测

英文关键词:online public opinion sports consumption hotspots combined evaluation trend forecast

基金项目:上海市体育社会科学研究课题(TYSKYJ201968)

作者	单位
侯捷	上海应用技术大学经济与管理学院,上海 201418 。
曹扬	上海应用技术大学经济与管理学院,上海 201418 。
宋牟晟	上海应用技术大学经济与管理学院,上海 201418 。

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中文摘要:

为了迅速反映市民体育消费领域关注点、及时预测体育消费趋势，采用文献资料法、组合评价法，系统梳理和归纳体育消费热点的相关研究，设计了预测市民体育消费趋势的通用工具与方法。从网络舆情视角通过细分热流、定义热度、发现热点、追溯热源4个步骤对热点进行逐层推演，并以上海市某月的舆情大数据为例进行了实证研究；在发掘热点的基础上使用猎酷法总结热点特征、预测体育消费趋势，探讨了体育消费热点的具体应用。

英文摘要:

In order to quickly reflect the focus of public sports consumption field and timely forecast sports consumption trend, the article systematically sorted out and summarized the researches on sports consumption hotspots by literature review and combined evaluation methods. This article also designed a general tool and method to predict the sports consumption trend of citizens. From the perspective of online public opinion, this research deducted sports consumption hotspots layer by layer in 4 steps: subdividing heat flow, defining heat, discovering hotspots, and tracing heat sources. It also conducted an empirical study taking an example of the Shanghai's public opinion big data in a certain month. Based on exploring the hotspots, this paper used the method of cool hunting to summarize the characteristics of hot spots, predict the trend of sports consumption, and discuss the specific application of sports consumption hotspots.

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