| With the advancement of sports events into a new era of digital transformation, online sports events have gradually emerged as a new and prominent form in the development of sports. Leveraging high-end technologies such as the Internet and AI, online sports events have effectively enriched the fitness landscape, promoted intelligent, innovative, and extensive participation in sports. Online sports events are of significant importance in building a sporting power. The research conducted a systematic analysis of online sports from the three parties, namely government sports departments, event organizers, and participants, and found that: (1) Online sports events are characterized by their synergistic relationship with digital technology, distinctive event functions and values, and the unique particularities of event management; (2) Practical challenges of online sports events include the need for clear definitions and boundaries, establishment of event standards and norms, as well as improvement in event operation mode; (3) The key approach to optimizing the development of online sports events lies in accelerating the formation of an event development philosophy that emphasizes both regulation and growth equally. This involves further clarification on definitions and boundaries of online sports events, establishment of standardized management systems, improvement of event operation management, and enhancement of participant experience. |
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