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| 基于平衡记分卡和层次分析法的职业体育俱乐部绩效评价 |
| Performance Assessment of Professional Sports Clubs with Balanced Score-Card and AHP |
| Received:September 13, 2006 |
| DOI： |
| 中文关键词:体育 俱乐部 职业 绩效评价 |
| 英文关键词:sports club profession performance assess |
| 基金项目:2006年上海大学体育学研究中心研究基金课题 |
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| 中文摘要: |
| 为了克服传统方法对俱乐部的绩效评价存在的种种弊端，将平衡记分卡应用到职业体育俱乐部绩效评价中，从财务，顾客，内部运营，学习与创新4个方面建立俱乐部的绩效评价指标，然后采用层次分析法对绩效进行评价，以实现职业体育俱乐部综合绩效评价。 |
| 英文摘要: |
| In order to overcome the shortcomings of the traditional methods in performance assessment of professional sports clubs, the article suggests to apply Balanced Score-Card and establish a series of assessment indices in the following four aspects: finance, customer, internal operation, learning & innovation. Then AHP can be applied to evaluate the performance of professional sports clubs. |
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