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| 上海体育发展的战略环境分析 |
| Analysis of the Strategic Environment of the Sports Development in Shanghai |
| Received:December 18, 2009 |
| DOI： |
| 中文关键词:上海 体育 发展 环境 |
| 英文关键词:Shanghai sports development environment |
| 基金项目:2009年上海市体育局体育社会科学、决策咨询研究项目（TYSKYJ2009064） |
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| 中文摘要: |
| 主要是以上海建设“国际知名体育城市”过程中，面临的内外部环境为切入点，针对目前上海在建设“国际体育知名城市”过程中所处内外部环境复杂且相对模糊特点，拟将管理学中两种重要的战略环境分析工具SWOT和PEST整合后提出基于SWOT-PEST模式的环境分析矩阵，对上海政策、社会、经济、技术宏观环境以及4个层面中内外部优势因素、劣势因素、机会因素和威胁因素及战略决策和选择进行分析与讨论，从而打造具有典型示范意义的都市体育发展格局，并提出决策方案。 |
| 英文摘要: |
| The paper focuses on the internal and external environment in the course of turning Shanghai into a World Famous Sports City. Based on the characteristics of the complicated and relatively indistinct internal and external environment, the paper integrates SWOT with PEST, which are the important strategic environment analysis means in management science. Using the SWOT-PEST environmental analysis matrix, the paper analyses the policies, society, economy and technology micro-environment in Shanghai as well as the internal and external advantage factors, disadvantage factors, opportunity factors and threats in those four aspects. It suggests a typical exemplary pattern for urban sports development. |
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