Taking the"New Generation"soccer comments in China's newspapers as the subject, the paper studies the distinct styles of the soccer commentators emerged since 1990s, comparing with those of the traditional commentators in theme, structure, form, description, means of expression, language art, etc. The paper analyzes the cause of the phenomenon and the positive and negative effects it has caused to present-day soccer comments and the atmosphere of sports media. It puts forward some relative measures and points out the trend of soccer comments. |