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| 基于生活方式的奥林匹克营销 |
| Olympic Marketing Based on Life Style |
| Received:June 10, 2007 |
| DOI： |
| 中文关键词:生活方式 奥林匹克 营销 模式 |
| 英文关键词:life style Olympic marketing mode |
| 基金项目: |
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| 中文摘要: |
| 通过对奥林匹克营销历史沿革的阐述，分析了基于创造大客户的品牌化营销模式的隐忧，并对奥林匹克营销的未来进行了展望。 |
| 英文摘要: |
| Based on the historical development of the Olympic marketing, the article analyzes the hidden risks of the brand marketing mode which aims at attracting big customers. It also looks forward to the future of the Olympic marketing. |
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