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| 创新经营打造中国户外运动俱乐部航母 |
| Innovation Management Creates the Name Brand of China's Outdoor Sports Clubs |
| Received:March 28, 2007 |
| DOI： |
| 中文关键词:创新 户外运动 俱乐部 经营 |
| 英文关键词:innovation outdoor sports club management |
| 基金项目:2007年中国体育旅游博览会主题报告 |
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| 中文摘要: |
| 通过对我国体育旅游产业现状的分析，结合浙江意丹奴服饰有限公司的经营实践，提出用创新经营打造出中国户外运动俱乐部第一品牌和中国体育旅游最知名的联盟体的战略构想。 |
| 英文摘要: |
| Through the analysis on the status quo of China抯 sports tourism industry and the business management of Zhejiang ELTENO Garment Co. Ltd, the paper suggests creating the 1st name brand of China抯 outdoor sports club and the most well-known China sports tourism alliance through innovation management. |
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