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| 体育传播与社会价值重构 |
| Sports Communication and Social Value |
| Received:October 26, 2007 |
| DOI： |
| 中文关键词:体育 传播 文化 价值 |
| 英文关键词:sports communication culture value |
| 基金项目: |
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| 中文摘要: |
| 主要从体育传播在现代社会中所表现出的新特征入手，着重讨论体育传播、尤其是影响社会价值的体育传播层面对个人情感、审美感知、价值判断等方面的影响，以及对社会群体在民族文化、生存状态等方面形成的折射等。 |
| 英文摘要: |
| Starting from the new characteristics of sports communication in modern society, the paper discusses sports communication, especially the effects of sports communication on personal feelings, aesthetic perception and value judgment, which affect the social value. It also focuses on the reflection of sport communication on social groups in respects of national culture and state of survival. |
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