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| 奥运大众传播的生态系统 |
| Ecological System of Olympic Mass Communication |
| Received:October 26, 2007 |
| DOI： |
| 中文关键词:体育 传播 生态 奥运会 |
| 英文关键词:sports communication ecology Olympic Games |
| 基金项目: |
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| 中文摘要: |
| 以媒介生态学为研究框架，在体育传播学的视野下，研究奥运大众传播生态系统。根据媒介生态学基本观点，将奥运大众传播生态系统划分为奥运传播原生态、内生态、外生态3个层次。通过对奥运大众传播生态3个层次中诸多关系的研究，对“营造北京奥运会平衡、稳定的传播生态环境”提出了建议。 |
| 英文摘要: |
| Based on media ecology and sports communications, the article studies the ecological system of Olympic mass communication. According to the basic viewpoints of media ecology, the ecological system of Olympic mass communication is divided into original ecology, inner ecology and outer ecology. After a careful study on the relations inside the Olympic mass communication ecology, the article sets forth the suggestions on creating a balanced and stable communication ecological environment in Beijing Olympic Games. |
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