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| 体育赛事与大众传媒的互动关系 |
| Interactions of Sports Competitions with Mass Media |
| Received:October 26, 2007 |
| DOI： |
| 中文关键词:体育 传播 赛事 大众传媒 |
| 英文关键词:sports communication competition mass media |
| 基金项目: |
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| 中文摘要: |
| 从体育赛事与大众媒介、大众媒介对体育赛事的影响、体育赛事对大众媒介的影响、体育赛事的媒介运营等4个层面,阐述体育媒介与大众传播媒介之间的互动关系，并通过分析得出二者良性互动的对策。 |
| 英文摘要: |
| The article elaborates on the interactions of sports competitions with mass media from the aspects of sports competitions and mass media, effects of mass media on sports competitions, effects of sports competitions on mass media and media operation of sports competitions. It suggests the ways for beneficial interactions through detailed analysis. |
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