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| 美国体育传媒产业发展管窥 |
| On the Development of Sports Media Industry in the USA |
| Received:October 26, 2007 |
| DOI： |
| 中文关键词:美国 体育 传媒 产业 |
| 英文关键词:USA sports media industry |
| 基金项目: |
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| 中文摘要: |
| 当今美国拥有一个庞大的体育传媒产业，这个由完善而强大的体育传媒产业控制了美国几乎所有的体育传播活动，为美国社会的发展和进步贡献着力量。而在我国，体育传媒产业仍然是一个新兴产业，前景光明却仍存在诸多制约其进一步发展的障碍。 |
| 英文摘要: |
| Nowadays there is a large sports media industry in the United States. This perfect and strong sports media industry nearly dominates all the sports media coverage in the US. It has made contributions to the development and progress of the US society. While in China, sports media industry is still a new industry. It has a bright future. Yet it is facing quite a few obstacles restricting its development. |
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