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体育网络营销发展趋势及实例评析
Development Tendency of Sports E-Marketing and Example Analysis
Received:October 26, 2007  
DOI：
中文关键词:体育用品业  互联网  网络营销
英文关键词:sporting goods industry  internet  e-marketing
基金项目:
Author NameAffiliation
LIU Chun-hui Shanghai University 
JIANG Li-jie 上海大学国际工商与管理学院 
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中文摘要:
      从网络营销的概念出发,分析网络时代体育网络营销趋势, 对几个典型案例进行分析点评，并提出一些补充思考。
英文摘要:
      From the concept of e-marketing, the article analyzes the trend of sports e-marketing in the times of network. It makes comments on several typical examples and puts forward some reflections.
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