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| 文化创意产业视角下的武术产业发展 |
| Development of Wushu Industry from the Angle of Cultural and Creative Industries |
| Received:October 26, 2007 |
| DOI： |
| 中文关键词:文化创意 武术 产业 创造力 |
| 英文关键词:culture and creativity wushu industry creativity |
| 基金项目:上海市重点学科建设资助项目（T0902） |
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| 中文摘要: |
| 武术产业属于文化创意产业，创造力是其发展的核心动力，知识产权是其发展的重点。在产业发展过程中，要注意挖掘武术的内容资源，通过各种营销渠道把其做大做强，同时还要注重培养武术复合型人才。 |
| 英文摘要: |
| Wushu industry belongs to cultural and creative industries. Creativity is the core motivation of its development. And intellectural property is the focal point of its development. In the course of industry development, the stress should be laid on exploring the resources of wushu, making a full use of the different marketing channels and bringing up interdisciplinary wushu talents. |
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