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| F1赞助商的行业类别及其与该赛事的关联度 |
| Categories of F1 Sponsors and Their Correlation to the Event |
| Received:September 02, 2008 |
| DOI： |
| 中文关键词:F1 赞助商 行业类别 关联度 |
| 英文关键词:F 1 sponsor enterprise category correlation |
| 基金项目:上海市高校人文社会科学重点研究基地资助；第八届全国体育科学大会专题报告。 |
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| 中文摘要: |
| 运用文献资料、专家访谈等研究方法，归纳了F1赞助商的行业类别，据此提出赞助商的行业类别与F1赛事的关联度。还分析了我国高关联度企业赞助F1赛事的趋势，并为取得更好的赞助效果提出了若干建议。 |
| 英文摘要: |
| By the ways of literature study and expert interview, the article sums up the categories of the F1 sponsors and their correlation to the event. It also analyzes the sponsorship tendency of the high correlation sponsors sponsoring F1 event and put forward some suggestions for achieving better sponsorship results. |
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