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| 大型国际体育赛事的认知效果 |
| Cognitive Effect of the Major World Sport Events |
| Received:July 02, 2008 |
| DOI： |
| 中文关键词:体育 赛事 评估 认知效果 |
| 英文关键词:sport event statistics cognitive effect |
| 基金项目:上海市高校人文社会科学重点研究基地资助项目。 |
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| 中文摘要: |
| 在理论研究的基础上，通过实践得出了2007大师杯·上海球童选拔活动认知的净效果。研究得出：对于全覆盖条件下的体育赛事而言，从项目评估的角度来看，是有其特殊的一套理论和方法的。这些理论和方法从理论和实践上证明是可以被应用到体育赛事的评估中的。 |
| 英文摘要: |
| The cognitive effect of the major world sport events can not only reflect the effect of the event promotion, but also affect the result which the sponsors expect. Based on the survey of event cognitive effect, the paper tries to sort out in practice a set of cognitive effect research methods which are suitable for major world sport events. |
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