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| 基于品牌传播的体育赛事赞助 |
| Sport Event Sponsors and Brand Spread |
| Received:July 02, 2008 |
| DOI： |
| 中文关键词:体育 品牌传播 赛事赞助 |
| 英文关键词:sport brand spread event sponsorship |
| 基金项目: |
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| 中文摘要: |
| 通过对品牌传播研究意义的阐述，分析了体育赛事与企业品牌定位之间的相关性，进一步厘清了品牌传播与体育赛事赞助之间的关系。 |
| 英文摘要: |
| The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning. It further clarifies the relations between brand spread and sport event sponsorship. |
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