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| 后奥运时代体育价值取向与体育可持续发展 |
| Sports Value Orientation and the Sustainable Development of Sports in Post-Olympic Times |
| Received:December 05, 2008 |
| DOI： |
| 中文关键词:后奥运时代 社会价值 体育 可持续发展 |
| 英文关键词:post-Olympic times social value sports development |
| 基金项目:2006年国家体育总局体育社会科学研究项目（1003SS06135）成果之一 |
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| 中文摘要: |
| 通过对体育价值形成背景、历史演变的阐述，反思北京奥运会之前的体育价值取向，明显存在金牌至上、大球化、泛娱乐化等现象，在后奥运时代的体育价值重构与体育可持续发展观念上，应该处理好体育观念的重构、体育人文精神认知的重构、体育社会群体理念的重构、体育伦理道德的呼吁等。 |
| 英文摘要: |
| Based on the formation background and historical evolution of sports value orientation, the paper discusses the sports value orientation before the Beijing Olympics, which reflects the phenomena of gold medal supremacy, pan-entertainment and focusing on big ball events. In the post-Olympic times, attention should be paid to re-formation of sports concept, sports humane spirit, sports social community and the appeal for sports ethics with an aim of reforming sports value and the sustainable development of sports. |
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