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| 论大众媒介与体育产业的互动关系 |
| Interactive Relationship between the Mass Media and Sport Industry |
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| DOI： |
| 中文关键词:体育产业 大众媒介 互动关系 人文精神 |
| 英文关键词:sport industry mass media interactive relationship humane spirit |
| 基金项目:2006年国家体育总局体育社会科学研究项目（1003SS06135）成果之一 |
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| 中文摘要: |
| 目前我国体育产业与大众传媒已进入快速发展的阶段，体育产业与大众媒介之间的关系越来越密切。从多方面讨论了大众媒介与体育产业之间的互动关系、两者在互动过程中出现的问题以及解决的对策，构建出体育产业与大众媒介的互动模式。 |
| 英文摘要: |
| At present, sport industry and mass media are entering a fast-developing stage. The relationship between sport industry and mass media has become closer and closer. The article discusses the interactive relationship between mass media and sport industry, the existing problems and the solution so as to form an interactive model for sport industry and mass media. |
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