| Mt. Wutai Sports Centre is a good example of diversified operation in China. Through the analysis of the business entity and main business of Mt. Wutai Sports Centre, the article reveals its successful experience, i.e., expanding the mass fitness market, enjoying all the centre resources with general-purpose card, designing artfully different kinds of fitness cards along with innovative marketing means, attracting long-term customers for its fitness club, integrating sports with education so as to expand the training market, implementing diversified operation in order to win in the market competition, making full use of the space resources, developing further the intangible assets of the facilities, cooperating with specific organizations, executing professional operation, etc. The experience of the Centre is helpful to other sports facilities in China. |
