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| 北京奥运会危机公关研究
——以成功化解空气质量信任危机为例 |
| Study on Crisis Public Relations of the Beijing Olympic Games ---- Taking the Example of Resolving Successfully the Air Quality Confidence Crisis |
| Received:October 14, 2009 |
| DOI： |
| 中文关键词:北京奥运会 危机 公关 信任 |
| 英文关键词:Beijing Olympic Games crisis public relation confidence |
| 基金项目:上海市高校知识创新工程项目 |
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| 中文摘要: |
| 北京奥运会通过卓有成效的危机公关，及时有效地向国际媒体提供了真实、准确、专业、权威的信息，成功消除了国际社会对北京空气质量的疑虑，为成功举办北京奥运会创造了良好的国际舆论环境，赢得了中国在国际社会的话语权，也为我国今后举办更多的国际体育赛事积累了经验。 |
| 英文摘要: |
| With the successful crisis public relations, the Beijing Olympic Games provided timely and effectively the true, accurate, professional and authoritative information for the world media and successfully eliminated the doubts of the international community about the air quality in Beijing. Thus a favorable public opinion environment was created for the Beijing Olympic Games and the speech right of China was reinforced in the international community. Valuable experience has been accumulated for hosting more world sports events in China. |
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