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| 体育冠名权交易的法律风险与防范 |
| Legal Risks and Precautions of Sports Naming Rights Transactions |
| Received:April 11, 2011 |
| DOI： |
| 中文关键词:体育 冠名权 法律 风险 防范 |
| 英文关键词:sports naming rights transaction law risk precaution |
| 基金项目: |
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| 中文摘要: |
| 体育冠名权交易带动体育文化的繁荣与发展，并为体育文化的传播提供了坚实的经济基础。通过对体育场馆与体育节目的冠名，企业品牌知名度提升，体育冠名权为企业带来的效益超出了普通的广告宣传。体育冠名交易带来了双赢局面，但我们同时也意识到中国在体育冠名方面的立法薄弱，意识到体育冠名交易中存在法律风险。 |
| 英文摘要: |
| Defining the concepts of sports naming rights and sports naming rights transaction contract, the article elaborates on the development status of sports naming rights transactions and discusses the legal risks existing in sports naming rights transaction contract. The relevant precaution measures are set forward. |
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