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| 美国体育健身娱乐业连锁经营对我国的启示 |
| Revelation of the Chain Operation of the US Sports Fitness Entertainment Industry to China |
| Received:January 27, 2011 |
| DOI： |
| 中文关键词:美国 体育健身娱乐业 连锁经营 生活方式 启示 |
| 英文关键词:USA sports fitness entertainment industry chain operation lifestyle revelation |
| 基金项目: |
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| 中文摘要: |
| 以体育健身娱乐业作为研究对象，从我国当前的社会现状、经济特点、信息网络技术和市场发育的程度等因素着手，借鉴美国外体育健身娱乐业的成熟经验，并结合我国当前体育健身娱乐业的特点，试构建我国体育健身娱乐业的连锁经营模式，并提出相应的解决方法。 |
| 英文摘要: |
| Taking sports fitness entertainment industry as the subject, the article focuses on the experience of the US in this regard based on China's present social status, economic characteristics, IT technology and the degree of market growth. In line with the characteristics of the sports fitness entertainment industry in China, the article puts forward some suggestions on forming a chain business model for China's sports fitness entertainment industry. |
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