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| 论需求拉动视角下的都市休闲体育产业发展路径 |
| Developing Path of Urban Leisure Sports Industry from the Angle of Demand Stimulation |
| Received:August 17, 2011 |
| DOI： |
| 中文关键词:都市 休闲体育 产业 需求 路径 |
| 英文关键词:city leisure sports industry demand path |
| 基金项目:教育部人文社会科学研究青年基金项目（09YJCZH077）；上海师范大学重点学科“体育人文社会学”项目课题（DZW906） |
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| 中文摘要: |
| 以文献资料法为主，依托于西方经济学、产业经济学与市场学有关需求拉动说的相关理论知识，结合国内都市的发展实际，分析认为开发都市休闲体育产业应基于“需要”—“需求”—“商业价值”—“产业发展”的路径思路，借助都市的优势经济社会等资源禀赋条件，顺应都市消费趋势与生活方式的变化，进一步打造居民的体育生活化，带动休闲体育市场需求的规模化，提升休闲体育市场的商业价值，吸引更多的人财物投资，从而拉动休闲体育产业的深入持续发展。 |
| 英文摘要: |
| Based on the literature study and the theories concerning demand stimulation in Western Economics, Industrial Economics and Marketing and the reality in the cities of China, the article poposes a developing path of "need - demand - commercial value - industrial development" For the development of urban leisure sports industry. Using the better economic and social conditions of the city, we can follow the consumption trend and the changes of life style in the city, merge sports into people's life, expand the demand for leisure sports market, upgrade its commercial value and attract more investment so as to ensure the continuous development of leisure sports industry. |
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