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| 体育博彩消费中问题博彩行为的心理机制研究 |
| Psychological Study of the Problem Gambling Behavior in Sports Gambling Consumption |
| Received:April 20, 2012 |
| DOI： |
| 中文关键词:体育彩票 问题博彩 消费行为 心理机制 |
| 英文关键词:sports lottery problem gambling consumption behavior psychological mechanism |
| 基金项目:2010年国家社会科学基金重大项目（10ZD&052）子课题 |
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| 中文摘要: |
| 透过心理学的理论来解释彩民的问题博彩行为，对问题博彩行为的心理学成因进行分析探讨。研究认为，在体育博彩中外界相关刺激强化了彩民的博彩行为；个人因素和环境因素共同决定彩民的博彩行为；内隐学习是解释彩民对随机事件持有不合理想法的重要机制；彩民在博彩中的非理性思维是问题博彩行为形成的基础，它会削弱彩民的控制能力，将彩票消费推向问题博彩。 |
| 英文摘要: |
| Adopting the theory of psychology, the paper tries to explain the problem gambling behavior of the punters and discusses the psychological cause for the problem gambling behavior. The result shows that in sports gambling , the correlative stimulation from the outside intensifies punters' gambling behavior. Both the personal factors and environment factors decide punters' gambling behavior. Implicit learning is an important mechanism for the reason why some punters have unreasonable ideas toward random events. Punters' irrational thinking is the cause for their problem gambling behavior. It decreases the control ability of the punters and causes problem gambling in lottery consumption. |
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