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| 民间体育俱乐部网站运营模式与优化策略 |
| Operation Mode of the Private Sports Club Websites and Optimization Measures |
| Received:January 27, 2012 |
| DOI： |
| 中文关键词:民间体育俱乐部 网站 运营模式 优化策略 |
| 英文关键词:private sports club website operation mode optimization measures |
| 基金项目:2011年上海市体育社会科学、决策咨询课题（TYSKYJ2011021） |
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| 中文摘要: |
| 主要采用文献资料法、访谈法、问卷调查法、专家评价法、层次分析法，对民间体育俱乐部网站运营模式进行分析，根据民间体育俱乐部网站运营模式的影响因素构建指标体系及评价，并针对存在的问题，提出民间体育俱乐部网站运营模式的优化策略。 |
| 英文摘要: |
| By the ways of documentation, interview, questionnaire, expert evaluation and analytic hierarchy process, the article analyzes the operation mode of private sports club websites. It tries to establish an index system for evaluation according to the influencing factors of the operation mode of private sports club websites. It puts forward some measures for solving the existing problems and optimizing the operation mode of private sports club websites. |
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