| Under the background of building up comprehensively a well-off society, the existing phenomena that do not conform to ethics in the development of sports may become the obstruction in reaching the target. Th aim of sports ethics in a well-off society is to regulate and standardize the sports needs of the people. The paper suggests that on the basis of persisting in the principles of justice, humanity, ecology, contribution and honesty, the sports ethics in a well-off society should be realized through the ways of culture promotion, government responsibility and social interaction. |
