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| 企业职工体育在文化大繁荣背景下的持续发展路径——以上海市漕河泾新兴技术开发区为例 |
| Sustainable development path for enterprise staff sports under the background of cultural prosperity—— taking the Example of Shanghai Caohejing Hi-tech Park |
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| DOI： |
| 中文关键词:上海 企业 职工体育 文化 发展路径 |
| 英文关键词:Shanghai enterprise staff sports cultural development path |
| 基金项目:2012年上海市体育社会科学决策咨询研究项目（TYSKYJ2012010） |
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| 中文摘要: |
| 采用文献资料法、专家访谈法、问卷调查法、数理统计法，通过对上海市漕河泾新兴技术开发区企业职工体育的开展情况进行调研分析，认为企业职工体育应贯彻以人为本、以塑造企业文化与社会文化为目标的指导思想，采取政府引导、企业组织、社团管理的运作模式，探索资金、场地、人力资源整合方式，营造积极健康的舆论影响，使新时期的职工体育随着文化大发展大繁荣的热潮走向持续健康发展的新道路。 |
| 英文摘要: |
| By the methods of literature study, expert interview, questionnaire and statistics, the article analyzes the development of enterprise staff sports in Shanghai Caohejing Hi-tech Park. It concludes that enterprise staff sports should be people-oriented and be based on the guiding ideology of aiming at creating enterprise culture and social culture. The operation mode of government guidance, enterprise organization and society management should be adopted so as to seek for the integration method of fund, field and human resources and create a positive and healthy public opinion influence for the sustainable healthy development of staff sports in a new era of cultural development and prosperity. |
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