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| 国际体育城市发展的动力机制研究——兼论上海策略 |
| On the dynamic mechanism of the development of world sports cities—— and the tactics for Shanghai |
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| DOI： |
| 中文关键词:上海 体育 城市发展 动力机制 |
| 英文关键词:Shanghai sports development of cities dynamic mechanism |
| 基金项目:012年上海体育社会科学、决策咨询课题（TYSKYJ2012112） |
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| 中文摘要: |
| 体育与城市营销作为全球化背景下体育发展的产物之一，其离不开时代背景及城市发展的内外动力。文章基于动力机制的视角来考察欧洲、美国及亚洲新兴体育城市的发展历程，并结合“消费城市”的概念及对城市体育发展的要求，提出上海体育发展的策略。 |
| 英文摘要: |
| Sports and city marketing, as one of the products of sports development under the background of globalization, is closely linked to the historical background and the inner and outer dynamics of the city development. Based on dynamic mechanism, the paper reviews the development of some new sports cities in Europe, USA and Asia. It suggests the sports development tactics for Shanghai in line with the concept of “consumer city” and the demands for city sports development. |
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