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| 基于ARIMA模型的体育彩票销量预测——以上海为例 |
| Sales volume prediction of the sports lottery based on ARIMA Model ——taking Shanghai as an example |
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| DOI： |
| 中文关键词:ARIMA模型 体育彩票销量 预测 时间序列 |
| 英文关键词:ARIMA model sales volume of sports lottery prediction time series |
| 基金项目: |
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| 中文摘要: |
| 对未来体彩销量预测分析，可以为体彩产品设计、营销推广提供科学依据。本文以上海为例，采用ARIMA模型对2009年1月-2013年3月的上海体育彩票的月度销售数据进行时间序列分析，并预测出2013-2015三年上海体育彩票的销量，从而对上海体育彩票的销量增长趋势进行分析。 |
| 英文摘要: |
| Prediction of the sales volume of the sports lottery in future may provide scientific reference for the design of the sports lottery products and marketing & promotion. Taking Shanghai as an example and using the model of ARIMA, the paper makes a time series analysis of the monthly sales data of Shanghai sports lottery from January 2009 to March 2013. It predicts the sales volume of Shanghai sports lottery in the years of 2013-2015 and makes an analysis of the growth trend of the sales volume of Shanghai sports lottery. |
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