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| 上海市即开型体育彩票现状及策略 |
| Status Quo of Shanghai Instant Sports Lottery |
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| DOI： |
| 中文关键词:即开型体育彩票策略 上海 |
| 英文关键词:instant sports lotterymarketing tactics Shanghai |
| 基金项目: |
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| 中文摘要: |
| 主要运用文献资料法、访谈法、问卷调查法，对即开型体育彩票的概念及管理模式、体彩投注站运营情况进行分析，并对172名彩民进行问卷调查了解即开体彩市场的现状和特点。通过数据分析探讨上海市即开型体育彩票营销策略，为上海市即开型体育彩票制定详细的营销策略提供参考。 |
| 英文摘要: |
| By the ways of literature study, interview and questionnaire, the paper discusses the concept of instant sports lottery, management model and operation process of Shanghai sports lottery betting stations. Questionnaire was arranged for 172 lottery buyers so as to know the status quo and characteristics of the instant sports lottery market. The paper tries to explore the effective marketing tactics for Shanghai instant sports lottery through data analysis. |
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