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| 对我国消费者现场观赛影响因素的初探——以全国排球联赛为例 |
| On the Factors Affecting Chinese Consumers’ Attending Games ——Taking the Example of the National Volleyball League |
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| DOI： |
| 中文关键词:职业体育 竞赛表演市场 消费者 体育营销 |
| 英文关键词:professional sports competition and demonstration market consumer sport marketing |
| 基金项目:许昌职业技术学院 |
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| 中文摘要: |
| 主要采用文献资料法，在对西方体育发达国家的研究基础上，结合我国竞赛表演市场的实际情况，对影响我国消费者到现场观看比赛的因素进行了论述。 |
| 英文摘要: |
| The method of document consultation is applied to the study of the case in the Western sports developed countries. According to the actual situation in China’s competition and demonstration market, the paper elaborates on the factors affecting Chinese consumers’ attending games at the competition site. |
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