| By applying the methods of literature study and case analysis, the article studies the post-game development and utilization of the large-scale stadiums in Atlanta, Sydney, Athens, Beijing and London that held the latest Olympic Games. It is discovered that the successful experience of these cities is to pay high attention to scientific design and post-game planning of the stadiums, set up professional development agencies, actively introduce professional sport events and lay stress on developing multi-format comprehensive operation. And it is suggested that we should scientifically plan the post-game operation of the large-scale stadiums, actively get involved in urban life, consolidate the foundation of professional sports, enhance the development of intangible assets, explore the multiple value of stadiums, promote multi-format comprehensive operation, organize diverse major events all the year round, create on-site performance featuring independent brands, form professional management teams, strengthen the cooperation with intermediary agencies and realize the promotion of stadium operation profits. |
