| By the methods of literature study, questionnaire and case analysis, the paper focuses on the micro-blog (weibo) marketing of the operation of China’s major sports facilities in we-media era. It points out the existing problems in micro-blog marketing, such as lack of interactivity, low-level of diffusion degrees of marketing information, insufficient innovation of marketing means, etc. It suggests setting up official websites, renewing the information without delay, attracting more attention to micro-blog, using both in-weibo and out-of-weibo marketing and adopting integrated social marketing. |
