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| 从O2O视角探索提升公共体育服务效能途径的研究 |
| Research on the Way of Promoting the Efficiency of Public Sports Service from the Perspective of O2O |
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| DOI： |
| 中文关键词:O2O 公共体育服务 效能提升 途径研究 |
| 英文关键词:O2O public sports service promotion of efficiency research on the process |
| 基金项目:2014年上海市体育社会科学决策咨询课题（TYSKYJ2014026） |
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| 中文摘要: |
| 从电子商务领域广泛关注应用的O2O模式入手，分析其特点及引发的人们生活、消费、思维等方式的转变，结合现阶段公共体育服务现状与存在问题，以上海市徐汇区公共体育服务领域信息智能化建设为案例，探索O2O视角下提升公共体育服务效能的有效途径，指出信息智能化建设将成为公共体育服务领域创新转型发展的必然途径和有效抓手，并从宏观角度提出“两步走三阶段”的基本路径。 |
| 英文摘要: |
| The paper analyzes the characteristics of the pattern O2O, which has attracted great attention in the field of e-commerce and has induced the changes of people’s life, consumption and the way of thinking. On the basis of the status quo and existing problems of the present public sports service and taking the case of the intelligent information construction of the Public Sports Service in Xuhui District as an example, the article tries to explore the effective way of promoting the efficiency of public sports service from the perspective of O2O. It points out that intelligent information construction will surely become an inevitable way and effective means for the innovation and transformation development in the field of public sports service. From the macro-perspective, the article suggests a basic way of two-step process in the three phases of development. |
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