| Taking the examples of Kaihua National Park Cross Country Race and Ningbo Mountain Marathon in Zhejiang Province in 2015, and by the methods of literature study, interview and questionnaire, the paper focuses on the status quo of the two races and the participants, including the participants’ age, income, educational background and origin, as well as their training years and competition experience. The result shows that the future marathon should be further improved in track planning, item establishment, difficulty of race, date of race, weather, medical service and rescue force. The services of information supply, event service and volunteer service should be upgraded. As to the event marketing, media promotion and public activities should be enriched. The related derivative products should be developed combining with tourism, commerce and trade so as to reduce the economic pressure of hosting an event. |
