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| 中美马拉松赛的媒体报道比较研究——以2014年波士顿和杭州马拉松为例 |
| Comparative Study on the Media Coverage of the Marathons in China and in USA: Taking Boston Marathon 2014 and Hangzhou International Marathon 2014 as Examples |
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| DOI： |
| 中文关键词:波士顿马拉松 杭州国际马拉松 媒体报道 |
| 英文关键词:Boston Marathon Hangzhou International Marathon media coverage |
| 基金项目:2015年上海市体育社会科学决策咨询项目（TYSKYJ2015060） |
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| 中文摘要: |
| 通过文本分析法、访谈法等研究方法，对2014年波士顿马拉松赛和杭州国际马拉松赛的媒体报道进行比较研究。研究发现：波士顿马拉松赛的媒体整体报道量大，报道形式多样，社交媒体活跃；杭州国际马拉松赛在电视平台上的报道较强，本土平面媒体篇幅大。进一步探讨发现：波士顿马拉松组委会媒体服务上显示出专业性；杭州国际马拉松在新闻宣传的机构设置、工作流程、协调联络等方面体现规范性，未来可在媒体服务、社交媒体传播方面更下功夫。 |
| 英文摘要: |
| By the means of textual analysis and interview, a comparative study was applied to the media reports of Boston Marathon 2014 and Hangzhou International Marathon held at the same year. The result shows that the amount of media coverage of Boston Marathon is great. The report forms are various and social media are widely used. The coverage of Hangzhou International Marathon shows that the main reports of the race are from TV and the local print media pay more attention tothe marathon. A further research reveals that the media service of Boston Marathon is professional. While the normalization of the press publicity of Hangzhou International Marathon can be seen in organization structuring, work process and coordinate communication. In future, more stress should be laid on media service and social media communication. |
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