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| 体育图片中女性运动员的视觉呈现与形象冲击力 |
| Visual Presentation and Image Impact of Female Athletes in Sports Pictures |
| Received:April 18, 2016 |
| DOI： |
| 中文关键词:视觉呈现 形象冲击力 消费主义 父权制社会 |
| 英文关键词:visual presentation image impact consumerism patriarchal society |
| 基金项目: |
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| 中文摘要: |
| 运用文献资料法、内容分析法，通过体育图片中女性的发型与体型、纹身与衣着、镜像语言等3个维度来探析体育图片中女性运动员的视觉呈现模式，并分析体育视觉中女性形象的嬗变。综合体育图片中女性形象的视觉呈现，探究其成因发现：消费主义、父权制社会两大因素带来了女性运动员视觉呈现与形象冲击力上的性别刻板印象。 |
| 英文摘要: |
| This article uses the methods of documentation and content analysis to explore the visual presentation mode of the female athletes in sports pictures through the 3 dimensions of women’s hair and body type, tattoo and clothing and mirror image language. The changes of female images in the visual presentation are analyzed. The result of the study shows that the two factors of consumerism and patriarchal society have brought about the gender stereotype of the female athletes in visual presentation and image impact. |
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