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| “互联网+”战略下全民健身发展的机遇与挑战 |
| Opportunities and Challenges of the National Fitness with the Strategy of Internet+ |
| Received:April 11, 2017 |
| DOI： |
| 中文关键词:“互联网+” 体育产业 全民健身 体育O2O |
| 英文关键词:internet plus sport industry national fitness sports O2O |
| 基金项目:江苏省哲学社会科学项目（16TYB001）；江苏省高校哲学社会科学研究项目（2016SJB890015） |
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| 中文摘要: |
| 采用文献资料法等，基于“互联网+”战略视角，剖析全民健身发展的机遇、挑战以及应对策略。主要结论：“互联网+”战略下全民健身发展的机遇为政策利好、技术驱动与创新、体育资源整合和再配置、全民健身需求大、互联网人群庞大；挑战与问题主要为如何吸引优秀体育人才、完善行业监管、保障用户体验、提升用户粘性、增加线上场地；对策建议为加强全民健身网络平台建设、开展全民健身大数据挖掘、探究全民健身多元化经营模式、培养全民健身复合型人才、建立全民健身诚信体系。 |
| 英文摘要: |
| Using the method of literature study and from the strategic perspective of "Internet+", the paper discusses the opportunities, challenges and ways of the development of national fitness. It concludes that the opportunities are favorable policies, technical drive and innovation, integration and re-allocation of sports resources, massive requirement of mass fitness and a huge internet crowd. The challenges and problems are how to attract more elite sport talents, how to perfect industry monitoring, how to secure user experience, how to increase user adhesiveness and how to increase online facilities. The suggestions include strengthening the internet platform construction of mass fitness, starting big data mining, exploring a multiple operation model of mass fitness, cultivating versatile talents and establishing a credit system of national fitness. |
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