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| 基于投入产出模型的马拉松赛事经济影响研究——以2016—2018南京马拉松为例 |
| Study on Economic Impact of Marathon Events Based on Input-Output Model: A Case Study of the 2016-2018 Nanjing Marathon |
| Received:April 20, 2019 |
| DOI： |
| 中文关键词:马拉松 经济影响 消费结构 赛事营销 投入产出模型 |
| 英文关键词:marathon economic impact consumption structure event marketing Input-Output Model |
| 基金项目:国家社会科学基金重点项目（18ATY007） |
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| 中文摘要: |
| 马拉松赛事的消费趋势和经济影响的研究对马拉松赛事各方面的决策具有重要意义。对2016—2018南京马拉松的参赛者调查问卷进行分析，在得出参赛者基本特征的基础上，进一步分析参赛者的消费情况，运用投入产出模型，计算赛事产出效应、所得效应、税收效应、乘数效应等经济影响指标。梳理目前南京马拉松存在的问题，分析其中的原因，最后针对优化赛事品质，提高赛事经济效益，从四个方面提出对策建议。 |
| 英文摘要: |
| The study on consumption trends and economic impacts of marathon is of great importance for decision making in all aspects of the marathon events. We first conducted a questionnaire survey on the basic characteristics of contestants in the 2016-2018 Nanjing Marathon and analyzed the consumption of the contestants, and then calculated economic impact indicators such as the event output effect, income effect and tax effect, multiplier effect based on the input-output model, and then identified the current problems existing in the Nanjing Marathon and summarized the corresponding causes, and finally proposed countermeasures from four aspects in order to optimize the event quality and improve the economic benefits of the event. |
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