| Presently, high quality development is a new requirement for the development of sports industry in China. The release of No. 46 Article by the State Council has brought large quantities of social resources into sports industry and made it flourish. Especially after the State Council cancelled the government's approval right for commercial sports events, more and more sports events, especially mass sports events, have been held in China. Based on the methods of literature review and logical analysis, as well as the analysis of the implication of high-quality development and the high-quality development of sports industry, this paper uses PEST macro environment analysis model interview method and logical analysis to investigate the running environment of marathon events in China, holding that policy support has triggered the running upsurge, economic growth has promoted sports consumption, social development has enhanced health awareness, and technological development has innovated the event development, all of which are important factors for the? growth spurt of Marathon events in China. Holding Marathon events will produce economic and communication benefits, and to a certain extent, promote the health of participators and meet their needs of self challenges. However, Holding Marathon events will consume certain social resources and rely on the public administration ability of the host place, which will not necessarily bring economic value and positive marketing effect to the host place. Therefore, it is proposed that the design of relevant rules and regulations should be optimized to improve the market operation of Marathon events and satisfy the needs of Marathon runners. |
