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| 开放型经济模式下体育产业高质量发展的机遇与挑战 |
| Opportunities and Challenges of High-quality Sports Industry Development in the Open Economy Model |
| Received:August 12, 2019 |
| DOI： |
| 中文关键词:开放型经济 高质量 体育产业 服务业 |
| 英文关键词:open economy high-quality sport industry services |
| 基金项目:江苏省体育局重大体育科研课题项目（ST160209）；苏州市体育局体育科研局管课题（TY2019-415 |
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| 中文摘要: |
| 运用文献资料法等，对开放型经济模式高质量发展下的体育产业面临的机遇与挑战进行研究。分析发现：开放型经济时代下，服务业开放水平进一步扩大，区域一体化发展，“一带一路”倡议以及网络革命等均为体育产业带来了不同的发展机遇。伴随着开放程度不断加深，中国体育产业面临着产业结构不合理与高质量开放型经济发展相违背，体育产业产品附加值不高、发展动力仍显不足，国际贸易战致使体育产业国际化发展受限等挑战。研究根据发展现状，提出建立自由、竞争、有序的市场体系，借“一带一路”之势助体育产业区域合作，充分发挥政府作用引领体育产业对外开放等对策。 |
| 英文摘要: |
| Based on literature review, the paper studies the opportunities and challenges faced by the sports industry undergoing high-quality development in the open economy model. It is found that the more open service industry, regional economic integration, "One Belt And One Road" initiative and the internet revolution bring different opportunities for the development of sports industry in the era of open economy. Meanwhile, with the deepening of openness, the sports industry in China is facing challenges such as unreasonable industrial structure which is incompatible with the high-quality development of the open economy, the low added value of sports industry products, insufficient development momentum, and internationalization of sports industry limited by international trade war. According to the current situation of development, this paper proposes to establish a free, competitive and orderly market system, take advantage of "One Belt And One Road" to help regional cooperation of sports industry, give full play to the role of the government, and lead the opening of sports industry to the outside world. |
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