| Based on literature review, logical
analysis and other research methods, this paper analyzes the research
development of sports decision-making in the field of behavioral economics.
From Thomas Gilovich's exploration of the hot-hand effect in basketball to test
the law of small numbers, to Bar-Eli's study of goalkeeper penalty kicks to
test the standard theory, and to Schweizer's study of golfer putts to validate
the prospect theory, until to Richard Taylor's research on the NFL draft to
verify the winner's curse, the combination of sports psychology and behavioral
economics has promoted human understanding of rational decisions on game
behavior. However, the competitive game research paradigm and economic game
research paradigm having different emphasis on decision outcomes and processes,
the popularity of sports big data research models, and sports psychology, all
pose major challenges to the study of behavioral economics in the sports field.
With the continuous integration of sports psychology and behavioral economics,
motor neuroeconomics may provide more valuable insights into the
neuropsychology of cognitive and emotional process, though. |
