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| 我国体育旅游的发展历程、现实困境与对策建议 |
| The Development History, Realistic Dilemmas, and Countermeasures of Sports Tourism in China |
| Received:October 10, 2023 |
| DOI：10.12064/ssr.2023101001 |
| 中文关键词:体育旅游 发展历程 问题和建议 |
| 英文关键词:sports tourism development history problems and countermeasures |
| 基金项目:上海市体育局2023年度决策咨询课题（TYJCZX202313） |
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| 中文摘要: |
| 体育旅游是体育产业与旅游产业的融合产物。中国体育旅游发展迅速，但也存在很多问题。本文从不同的视角维度对体育旅游融合发展的内在规律进行剖析，梳理国内体育旅游发展脉络，分析体育旅游面临的市场认知、职业设计、企业规模和法规依据等方面的困境，提出10个方面的发展建议。 |
| 英文摘要: |
| Sports tourism is a fusion product of the sports industry and tourism industry. There are also many problems of sports tourism in China with the rapidly developed. This article analyzes the internal laws of the integrated development of sports tourism from different perspectives. And it also sorts out the development context of domestic sports tourism. At the same time, the dilemmas faced by sports tourism in market cognition, career design, enterprise scale, and legislation bases are analyzed. Ten development suggestions are proposed as well. |
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