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| 形象景观：体育赛事的价值符号 |
| Image Landscape - Value Symbol of Sport Events |
| Received:December 15, 2009 |
| DOI： |
| 中文关键词:体育 赛事 形象景观 价值符号 |
| 英文关键词:sport event image landscape value symbol |
| 基金项目: |
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| 中文摘要: |
| 通过对相关文献资料研究后认为，形象景观是体育赛事的价值符号，它蕴含着各民族、各国的历史文化，折射出各个国家政治、经济、艺术设计等方面的时代风貌，是一种标识和品牌。体育赛事形象景观是由两部分组成，即体育赛事形象和体育赛事景观。两部分是统一的、一致的，形象以景观为基础，景观用来表现其形象。良好的体育赛事形象景观应与本土文化有机结合，应与时代背景融合，应保持整体系统的统一，并已表现出从完全的标志性功能逐步向实用功能转化的趋势。 |
| 英文摘要: |
| By the method of document consultation, the article concludes that image landscape is a value symbol of sport events. It includes the history and culture of the different nations and reflects the outlook of the times of the politics, economy, art and design of the different countries. It is a kind of logo and brand. Sport event image landscape consists of sport event image and sport event landscape. These two parts are unified and consistent. Landscape is the base of image. Landscape reflects image. A fine sport event image landscape should be combined with local culture, be integrated with the background of the times and maintain the unity of the whole system. It should show the tendency of turning gradually a complete symbolic function into a utility function. |
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