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| 上海体育场区域建设城市中央体育区的策略 |
| Building an Urban Central Sports Zone in the Shanghai Stadium Area |
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| DOI： |
| 中文关键词:上海 体育场 中央体育区 策略 |
| 英文关键词:Shanghai stadium central sports zone measure |
| 基金项目:2011年上海市体育社会科学、决策咨询课题（TYSKYJ2011071） |
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| 中文摘要: |
| 通过实地调研、专家访谈和小型研讨会的形式，着重研究上海体育场区域的标志性意义及产业集群作用，通过分析该地块的发展现状、业态构成、运营困境等，结合城市中央体育区的相关理论研究，并利用SWOT分析上海体育场区域建设城市中央体育区的优劣势、危机与机遇，提出了上海体育场区域提升能级、提高服务品质创建城市中央体育区的思路、策略及保障措施。 |
| 英文摘要: |
| By the means of on-the-spot investigation, experts interview and mini seminars, the article focuses on the symbolic significance and the role of industrial cluster of the Shanghai Stadium area. Through the analysis of the area's development status, composition of the industries and operation dilemma as well as the correlative theoretical study on urban central sports zone, and using SWOT to analyze both the advantages and disadvantages, the crises and opportunities of building an urban central sports zone, the article proposes the statistics and supporting measures of upgrading the level and improving the service quality of the Shanghai Stadium area. |
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