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| 海派足球的品牌化设计院建设实践中的上海市校园足球联盟 |
| Shanghai-style football Brand Construction: The practice of Shanghai School Football League |
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| DOI： |
| 中文关键词:上海市校园足球联盟 校园足球 品牌建设 海派足球 |
| 英文关键词:Shanghai school football league school football brand construction Shanghai-style football |
| 基金项目:2014年度国家体育总局重点研究领域课题(2014B087) |
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| 中文摘要: |
| 通过文献资料法和专家访谈法，结合校园足球联盟品牌建设的内涵，对上海市校园足球联盟品牌建设现状和社会价值进行分析，并从建立健全宣传机制、完善品牌建设体系、注重品牌传播的深度与广度、注重品牌的维护等角度，为上海市校园足球联盟的品牌建设和推广提出对策建议。 |
| 英文摘要: |
| Through literature study and expert interview and in line with the connotation of the brand construction of school football league, the article summarizes the brand construction status and social value of Shanghai School Football League. It puts forward some reasonable suggestions from the aspects of establishing the promotion mechanism, optimizing brand construction system, laying emphasis on the depth and breadth of brand communication, paying attention to brand protection, etc. |
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