| With F1 Chinese Grand Prix as the subject and using the methods of questionnaire, variance analysis and clustering analysis, the article makes a thorough study of the awareness and attitude of the residents toward the social influence of F1 Grand Prix. The result shows that there is a significant difference between the awareness and attitude of the residents living in hosting area and those of the residents living in non-hosting area toward the social influence of F1 Chines Grand Prix. According to their different awareness and attitude, people living in hosting area can be divided into three groups of negative angry persons, non-influential neutrals and active supporters. The factors affecting residents' awareness and attitude toward the social influence of F1 Chinese Grand Prix include age, educational background, annual per capita income of the family, interest degree toward the event, industrial reliance degree to the event , attention degree toward the event, etc. |
